Early Learning Group produces deeply engaging, entertaining educational products for children ages 2 through 7. With their innate curiosity and intuitive ability to mimic others, every child is born with the basic skills that are necessary to discover English with Ben & Bella and master all the early-education themes offered by the series.

Discover English with Ben & Bella is the core product of the company. Through the entire multi-media product range, ranging from DVDs to CDs through books to interactive games, children can playfully, easily discover the English language.

Ben & Bella was developed by experts for Early Learning Group. All rights to the content belong to the company and are marketed and licensed world-wide. New early-education product lines taking Ben & Bella beyond English are planned.

In 2010 the company Kids for Kids was renamed to Early Learning Group. The rights to Ben & Bella remain with the company. Whereas the rights to Rudolph the Red-nosed Reindeer have been transfered to WVG Medien GmbH. The company Early Learning Group, based in Hamburg, Germany, is a wholly-owned subsidiary of Splendid Medien AG of Cologne.

Alexander Welzhofer and Sebastian Gutmann serve as the managing directors of Early Learning Group.